Safer Roads Partnership Supports Child Safety Week

Children and young people are particularly vulnerable in road traffic collisions. In South Yorkshire last year alone there were two children killed and 72 seriously injured. With Child Safety Week running from 18 – 24 June, the South Yorkshire Safer Roads Partnership is urging parents and carers to think about safety of their children when using the roads, either as pedestrians, cyclists or passengers in vehicles.

The Safer Roads Partnership is asking parents and carers to consider a number of important messages, these include:

• Teaching your child by example. Explain what you’re doing and why you’re doing it.
• Always choose the safest place to cross the road, even it means walking a bit further.
• Explain about stopping at the kerb and why we look and listen before crossing.
• Be bright, be seen. Use reflective strips on coats/bags and wear bright clothing to improve visibility.
• Everyone in a car should wear a seat belt on every journey. Children under 135cm (up to 12 years old) must use the correct child seat for their weight/height – it’s the law!
• Make sure your child wears a cycle helmet and that it is fitted correctly. Serious injury may be prevented if the riders wear a helmet.

Karen Vickers, South Yorkshire theme lead for child pedestrian safety said: “Road safety is a really important topic for all parents and carers to talk about with their children, not only during Child Safety Week but throughout the year. Many people are shocked that internationally more young people are killed on roads than by any other means and it is clear that the more that children can reminded of the dangers, the safer they are likely to be as they grow up.

“Across South Yorkshire all year six students attend Crucial Crew at the Lifewise Centre in Hellaby, Rotherham. This important initiative is delivered to 10,000 students every year and teaches them about a range of safety messages including road safety, fire safety, internet safety and first aid. Various road safety initiatives are delivered to schools across South Yorkshire, but as a parent or carer, you are your child’s best teacher and I would ask you to talk regularly to your child about their safety when walking as a pedestrian or travelling by car”.

During Child Safety Week, staff from South Yorkshire Police, South Yorkshire Fire & Rescue and the local Councils will be speaking to members of the public about road safety at the following locations:

• Thursday 21 June: Tesco, Abbeydale Road Sheffield
• Friday 22 June: Asda, Old Mill Lane, Barnsley
• Friday 22 June: Asda, Bawtry Road, Doncaster
• All week: Sheffield Council Offices, Howden House

For further information about Child Safety Week visit the website