Police are warning the public to be vigilant of companies who cold call and use high pressure techniques to sell their products or services, often resulting in recipients feeling forced into purchase.

DC Mark Griffiths said: “Although these are legitimate companies, they are effectively forcing people into parting with their money and unfortunately it tends to be the vulnerable who are left feeling intimidated into buying. We would advise everyone to think carefully before they buy from a cold caller or better still, ask for their details and call them back after thorough consideration.”