South Yorkshire’s Roads Policing and wider Operational Support Unit officers will once again be supporting national road safety campaign Project Edward next week and are asking for the public’s help in protecting lives on the region’s roads.
As part of the South Yorkshire Safer Roads Partnership (SYSRP), South Yorkshire Police will be joining a week of action next week full of events to promote safety messaging around the theme ‘Fit for the Road’, with this year seeing those classed as vulnerable road users in the spotlight.
Project Edward – which stands for Every Day Without A Road Death - is a national campaign that aims to reduce the number of deaths on roads across the UK and asks you as members of the public to support their work and get involved.
As part of the week of action, officers will be running a road safety engagement stall at this weekend’s Fox Valley Festival of Cycling at Fox Valley Shopping Park in Stockbridge, Sheffield; taking to the roads in a special Highways-backed unmarked HGV to ensure people are driving safely and not using mobile phones while at the wheel; engaging with parents outside schools about driving behaviours; holding safe passing events aimed at protecting cyclists; hosting Community Speed Watch events with groups; and holding bike safety events.
The week uses education as well as enforcement to get its message across to road users, and staff from the wider Safer Roads Partnership and the national Project Edward team will also be taking part.
South Yorkshire Police’s Roads Policing Inspector Jason Booth said: “We all have a part to play in making the roads safer for everyone, and in particular during this action week we will be focussing on those classed as vulnerable road users. This can be pedestrians, cyclists, horse riders, anyone using the roads alongside motor vehicles.
“Every day we have a dedicated traffic car that patrols our roads looking for those who are driving irresponsibly or dangerously - part of our force’s Operation Illuminate. We only have a finite amount of resources and we have to respond to incoming emergencies and incidents, but this car enables us to have a continuous proactive presence on our roads.
“As part of the week, please think about the small changes you could put in place to make your driving safer and listen to the messaging ourselves and our friends at the Safer Roads Partnership will be delivering.
“One life lost on the roads is too many, so please help us ensure loved ones and friends always return home safely from their journeys.”
Joanne Wehrle, South Yorkshire Safer Roads Partnership Education Manager, said: “Every year we are proud to support Project Edward and share as much information as possible that will help reduce casualties on our roads.
“With this year’s theme being ‘Fit for the Road’, we will be covering a wide range of issues on our channels from mental wellbeing and safe speeds to vehicle maintenance.
“As well as attending college and university events to speak to students, we will be sharing the work of our partners and doing our best to put road safety at the top of everybody’s agenda.”
The national Project Edward campaign includes a pledge that all road users can adopt to make the roads a safer place for all users. It states: ‘I pledge that I will play my part in reducing risk by ensuring I am fit for the road on all journeys. I will drive within the rules of the Highway Code in a safe and well-maintained vehicle’.
South Yorkshire Police’s Operations Unit will be sending out updates throughout the week of action. They can be followed on Facebook @sypoperationalsupport, Twitter @SYPOperations and Instagram @syp_ops.
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